{"id":57,"date":"2026-08-03T14:36:41","date_gmt":"2026-08-03T12:36:41","guid":{"rendered":"https:\/\/www.goerner-group.com\/?page_id=57"},"modified":"2026-11-03T16:26:58","modified_gmt":"2026-11-03T15:26:58","slug":"plasticplanet","status":"publish","type":"page","link":"https:\/\/www.goerner-group.com\/es\/innovation\/plasticplanet\/","title":{"rendered":"PlasticPlanet"},"content":{"rendered":"
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\n\t\t\t\t\t\n\n\n\n\nGoerner \u2013 PlasticPlanet<\/title>\n<!--\n INNOVATION \/ PLASTICPLANET. Elementor: <section class=\"gpp ...\"> in Vollbreite-Sektionen. .gpp gescoped. CD + Nunito Sans.\n Haltung, gestrafft (Kante bleibt: \"l\u00e4sst sich nicht greenwashen\"). EmpCo-sicher: keine absoluten Claims.\n \u26a0 BILD einsetzen: src bei <img ...> ersetzen (Helmut liefert Link).\n-->\n<style>\n.gpp{--accent:#95D600;--accent-dk:#5c7a00;--ink:#1f2420;--line:#d9d7cd;--txt:#3a3f36;--txt-soft:#5b6154;--cream:#f3f1ea;\n --font:\"Nunito Sans\",-apple-system,\"Segoe UI\",Helvetica,Arial,sans-serif;font-family:var(--font);color:var(--txt);-webkit-font-smoothing:antialiased;}\n.gpp *{box-sizing:border-box}\n.gpp .wrap{width:100%;max-width:1200px;margin:0 auto;padding:0 clamp(20px,5vw,64px)}\n.gpp .eyebrow{display:inline-flex;align-items:center;gap:12px;font-weight:800;font-size:13px;letter-spacing:.16em;text-transform:uppercase;color:var(--accent-dk);margin:0 0 16px}\n.gpp .eyebrow::before{content:\"\";width:34px;height:2px;background:var(--accent)}\n.gpp h1{font-weight:900;font-size:clamp(32px,4.6vw,58px);line-height:1.04;letter-spacing:-.02em;color:var(--ink);margin:0 0 18px;max-width:16ch}\n.gpp p{font-size:clamp(16px,1.25vw,18px);line-height:1.62;font-weight:500;margin:0 0 16px}\n.gpp .lead{font-size:clamp(17px,1.4vw,21px);max-width:52ch}\n.gpp a.btn{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:#fff;text-decoration:none;font-weight:800;font-size:16px;padding:15px 26px;border-radius:999px}\n.gpp a.btn:hover{background:#000}\n.gpp a.btn .ci{width:26px;height:26px;border-radius:50%;background:var(--accent);color:var(--ink);display:inline-flex;align-items:center;justify-content:center;font-weight:900}\n\/* hero text|bild *\/\n.gpp.hero{background:var(--cream);padding:clamp(56px,8vw,110px) 0}\n.gpp.hero .cols{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(28px,5vw,64px);align-items:center}\n.gpp.hero figure{margin:0}\n.gpp.hero figure .ph{width:100%;aspect-ratio:4\/3;border-radius:16px;background:linear-gradient(135deg,#eceadf,#e0ddd2);overflow:hidden;border:1px solid var(--line)}\n.gpp.hero figure img,.gpp.hero figure video{width:100%;height:100%;object-fit:cover;display:block}\n@media(max-width:820px){.gpp.hero .cols{grid-template-columns:1fr;gap:26px}}\n\/* statement *\/\n.gpp.state{background:#fff;padding:clamp(52px,7vw,96px) 0}\n.gpp .quote{border-left:3px solid var(--accent);padding:8px 0 8px 24px;margin:6px 0 26px;font-weight:800;font-size:clamp(22px,2.6vw,34px);line-height:1.22;color:var(--ink);letter-spacing:-.01em;max-width:22ch}\n.gpp .body{max-width:64ch}\n\/* cta *\/\n.gpp.cta{background:var(--ink);padding:clamp(48px,6vw,84px) 0;color:#c9cec3}\n.gpp.cta .eyebrow{color:var(--accent)}\n.gpp.cta h2{font-weight:900;font-size:clamp(24px,3vw,38px);color:#fff;margin:0 0 18px;max-width:22ch}\n.gpp.cta a.btn{background:var(--accent);color:var(--ink)}\n.gpp.cta a.btn .ci{background:var(--ink);color:#fff}\n<\/style>\n<\/head>\n<body style=\"margin:0;background:#f3f1ea\">\n\n<section class=\"gpp hero\">\n <div class=\"wrap\">\n <div class=\"cols\">\n <div>\n <span class=\"eyebrow\">Innovaci\u00f3n \u00b7 PlasticPlanet<\/span>\n <h1>La plaga de pl\u00e1stico no se puede eliminar con m\u00e9todos ecol\u00f3gicos.<\/h1>\n <p class=\"lead\">La naturaleza produce en abundancia, pero no desperdicia nada. Todo vuelve a sus ciclos naturales. Nuestro bienestar no lo hace.<\/p>\n <p><a class=\"btn\" href=\"\/es\/innovacion\/gbfiber\/\">C\u00f3mo respondemos: GBfiber <span class=\"ci\">\u2192<\/span><\/a><\/p>\n <\/div>\n <figure>\n <div class=\"ph\">\n <!-- VORSCHAU: rohes Video mit Untertitel; finaler Loop (Balken weg, stumm) kommt sp\u00e4ter -->\n <video src=\"https:\/\/www.goerner-group.com\/wp-content\/uploads\/2026\/09\/Darstellung-der-derzeitigen-Umweltsituation.mp4\" autoplay muted loop playsinline><\/video>\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"gpp state\">\n <div class=\"wrap\">\n <div class=\"quote\">\u201eCada empaque que sustituye al pl\u00e1stico de un solo uso es una ganancia\u201c.\u201c<\/div>\n <div class=\"body\">\n <p>Para nosotros, esto no es un tema de marketing. Es la raz\u00f3n por la que trabajamos en alternativas basadas en fibra desde hace d\u00e9cadas, mucho antes de que la sostenibilidad fuera una palabra de marketing.<\/p>\n <p>No afirmamos nada absoluto. Reemplazamos el pl\u00e1stico donde sea posible con fibra natural y decimos abiertamente d\u00f3nde a\u00fan no es posible. Bordes en lugar de cosm\u00e9ticos.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"gpp cta\">\n <div class=\"wrap\">\n <span class=\"eyebrow\">Hablar de ello<\/span>\n <h2>Menos pl\u00e1stico, sin comprometer la protecci\u00f3n ni la calidad de la serie.<\/h2>\n <a class=\"btn\" href=\"\/es\/contacto\/\">Discutir el proyecto <span class=\"ci\">\u2192<\/span><\/a>\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Goerner \u2013 PlasticPlanet Innovation \u00b7 PlasticPlanet Die Plastikplage l\u00e4sst sich nicht greenwashen. Die Natur produziert im \u00dcberfluss, aber sie verschwendet nichts. Alles kehrt in ihre Kreisl\u00e4ufe zur\u00fcck. Unser Wohlstand tut das nicht. Wie wir antworten: GBfiber \u2192 „Jede Verpackung, die Einwegkunststoff ersetzt, ist ein Gewinn.“ F\u00fcr uns ist das kein Marketingthema. Es ist der Grund, […]<\/p>\n","protected":false},"author":1,"featured_media":1064,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-57","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/pages\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":11,"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/pages\/57\/revisions"}],"predecessor-version":[{"id":1290,"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/pages\/57\/revisions\/1290"}],"up":[{"embeddable":true,"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/pages\/53"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/media\/1064"}],"wp:attachment":[{"href":"https:\/\/www.goerner-group.com\/es\/wp-json\/wp\/v2\/media?parent=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}